Client : IBM Asia-Pacific
Opportunity: Visual identity and event display design for a PR road show in multiple locations (Tokyo, Hong Kong and Singapore) introducing IBM software and hardware for electronic travel-related services.
Solution: Create a versatile identifier that can be used in two- and three-dimensional applications. Design an exhibition booth that can feature a variety of software (language translation) and hardware (airplane ticket kiosks) applications and also be easily dismantled and reassembled in three different locations in Asia.
Responsibilities: Strategic Concept, Creative Direction (Collateral Design/Layout Supervision, Event Display Concept/Design/Layout).