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Client : Reuters, Japan

Opportunity: Visual identity and event display design for a PR road show in multiple locations (Tokyo, Hong Kong and Singapore) introducing IBM software and hardware for electronic travel-related services.

Solution: Create an identifier that communicates the importance of the information that can be gathered at this seminar to simplify the complex steps that a Japanese company undertakes in order to be listed on the ADR.

Responsibilities: Strategic Concept, Creative Direction (Logo and Collateral Design/Layout).