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Client : JETRO (Japan External Trade Organization)

Opportunity: JETRO is a government-supported organization that attracts and provides assistance to companies that are interested in investing directly into Japan. As competition grows from similar foreign agencies, JETRO found the need to market itself more aggressively. The first step was to unify the visual elements of their existing organizational logo to provide consistency in JETRO-related advertising and promotional materials produced locally and in JETRO offices around the world, which would result in a stronger image.

Solution: Create a bilingual visual standards manual that sets the rules for logo usage in all types of media and provides templates for the design and production of promotional materials.

Responsibilities: Strategic Concept, Creative Direction (Japanese Collateral Design/Layout Supervision), Manual Design/Layout.