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Client : Matsushita Electric

Opportunity: Visual identifier for Panasonic brand karaoke products.

Solution: Create an identifier that shows karaoke as a fun, active and exciting form of entertainment. Use bright, vibrant colors that will reproduce well on all media, especially karaoke monitors. Establish a system that will allow the identifier to have variations that show movement or animation.

Responsibilities: Strategic Concept, Creative Direction (Manual Design/Layout Supervision), Logo Design/Layout.