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Client : Miyata Bicycles

Opportunity: An English-language product catalog for a bicycle manufacturer.

Solution: Establish the visual concept of “perspectives” and use the actual word as the title of the catalog. Show images that have been taken from an extreme angle (front view, side-view, bird’s-eye view, close-up and far away) throughout the catalog.

Responsibilities: Strategic Concept, Creative Direction (Photography Direction, Collateral Design/Layout).