Client : Miyata Bicycles
Opportunity: An English-language product catalog for a bicycle manufacturer.
Solution: Establish the visual concept of perspectives and use the actual word as the title of the catalog. Show images that have been taken from an extreme angle (front view, side-view, birds-eye view, close-up and far away) throughout the catalog.
Responsibilities: Strategic Concept, Creative Direction (Photography Direction, Collateral Design/Layout).