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Client : Canon, Inc.

Opportunity: Corporate advertising for Canon imaging products in Asia.

Solution: Use a new twist on the saying that “a picture is worth a thousand words. Create improbable “photographs” of imaginary animals or places and use the headline “Can you describe it? Canon can.” to establish the concept that Canon imaging products can describe certain fantastical situations better than words.

Responsibilities: Strategic Concept, Creative Direction (Computer Imaging Direction, Advertising Design/Layout).